Greater Madison Convention & Visitors Bureau
The Greater Madison Convention & Visitors Bureau (GMCVB) is dedicated to creating economic impact through tourism. The effects of our "invisible industry" benefit everyone living in Dane County in key areas of jobs, community service, and quality of life. The greater Madison area has a variety of must-do's and most are complimentary! They include the country's largest producer-only Dane County Farmers' Market, Henry Vilas Zoo, numerous hiking and biking paths around our lakes, museums, and farm-to-table restaurants. There is something for everyone in our great capitol city. Group Friendly (Motorcoach) destination.